PLAN ESTRATÉGICO DE MARKETING 2020-2025 PARA EL HOTEL VILCABAMBA EN LA CIUDAD DE LOJA
The general objective for the development of this thesis work is: “To prepare a Strategic Marketing Plan for the Hotel Vilcabamba, in the city of Loja”, a very important tool for the company, in achieving its business objectives and goals that are in accordance with its vision and mission, achieving...
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| Main Author: | |
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://dspace.unl.edu.ec/jspui/handle/123456789/23972 |
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