Plan de marketing turístico para la difusión del complejo turístico Malacatos en la parroquia Malacatos cantón Loja – provincia Loja.

Marketing is linked to a changing environment that is continually offering new challenges to businesses, requires that both the tasks to be performed by the market as the importance attached to each of them are different, in a process of continuous adaptation. The company, regardless of size or sect...

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Autor principal: ROJAS ABAD, CARLOS ALBERTO (author)
Formato: bachelorThesis
Lenguaje:spa
Publicado: 2013
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Acceso en línea:http://dspace.unl.edu.ec/jspui/handle/123456789/20177
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