PLAN ESTRATÉGICO DE MARKETING PARA LA COMPAÑÍA DE TAXIS EJECUTIVOS “TRANS PEÑA SUR S.A. DE LA CIUDAD DE LOJA, PERIODO 2015-2020
The main objectives of the research were to perform an external diagnosis, internal diagnostics of the functional area of marketing, conduct a competitive analysis, carry out a market study and propose a proposed strategic plan for the organization; this research is based on a Framework theoretical...
Wedi'i Gadw mewn:
Prif Awdur: | |
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Fformat: | bachelorThesis |
Iaith: | spa |
Cyhoeddwyd: |
2016
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Pynciau: | |
Mynediad Ar-lein: | http://dspace.unl.edu.ec/jspui/handle/123456789/10063 |
Tagiau: |
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