Proyecto de factibilidad para la creación de una empresa productora y comercializadora de compota de zapallo en la ciudad de Loja
The research project was conducted in the city of Loja, with the objective is to demonstrate the feasibility of creating a producer and marketer of stewed pumpkin base for the city of Loja In the introduction the importance of the topic, followed by a review of literature, continued by the materials...
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| Médium: | bachelorThesis |
| Jazyk: | spa |
| Vydáno: |
2016
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| Témata: | |
| On-line přístup: | http://dspace.unl.edu.ec/jspui/handle/123456789/12662 |
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Přidat tag | Shrnutí: | The research project was conducted in the city of Loja, with the objective is to demonstrate the feasibility of creating a producer and marketer of stewed pumpkin base for the city of Loja In the introduction the importance of the topic, followed by a review of literature, continued by the materials and methods that were used to gather information for the study of the project is presented. Likewise in the study of the relevant market segmentation was based on a sample of 390 children between the ages of 0-4 years in the city of Loja, in order to meet the needs they have clients for their children . The technical study project size was determined by taking into account the resources available to this account, in sectors with the location most convenient for the company analyzed factors; equally in the most appropriate engineering processes it is determined from the arrival of raw material to finished product. As for the organizational study the company will be established as a limited liability company called "Inducol" CIA LTDA. an organization with hierarchical levels and needed a manual of staff functions are included. Within the Financial Study it states that the company requires an investment of $ 87.275,19, same which will be funded on a 85.96% of its shareholders and 14.04% externally. Will be obtained in the first year $ 147.169,60 in total sales generated a profit of $ 34.055,25. ~ 5 ~ The evaluation of the project a net present value of $ 64.467,78 is obtained, the benefit cost is $ 1.06, the internal rate of return is 35,21%; the recovery period is two years, five months, seven days, and based on the sensitivity analysis, the result is a 7.60% increase in costs and 6.04% is obtained in reducing income. Finally, it is concluded that this project is feasible because it has good profitability and is an investment that will be recovered in a short period. Likewise it is recommended to investors, to invest in this project as it ensures a return in relation to the rates offered by banks for deposits which is a borrowing rate of 5.54% according to the Central Bank of Ecuador. |
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