Propuesta de un plan estratégico de marketing para la empresa Ola Auto de la ciudad de Ambato

This research has as its main objective: Design a strategic marketing plan for the company AUTO OLA city of Ambato, with which aims to increase demand and market coverage. The methods used in this study were: the scientific, analytical, inductive, deductive, historical and statistical allowed them t...

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Bibliographic Details
Main Author: Caiza Telenchana, Diana Guadalupe (author)
Format: bachelorThesis
Language:spa
Published: 2015
Subjects:
Online Access:http://dspace.unl.edu.ec/jspui/handle/123456789/8884
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