Análisis de los Factores que Influyen en el Proceso de Compra de los Consumidores Lojanos según su Generación
This study, framed within the macro research project of the National University of Loja ("Analysis of purchasing behavior in generational consumers Baby Boomers, X, Millennials, and Z, in commercial development"), delves into the analysis of purchasing behavior among different generations...
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| Main Author: | |
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://dspace.unl.edu.ec/jspui/handle/123456789/29162 |
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