Elaboración de un plan de marketing para el producto café victoria amazónico orgánico de la empresa Fapecafes para la ciudad de Zamora

Marketing analyzes the commercial management of the business in order to attract, retain and engage customers through satisfying their needs, often focus their activities throughout the 4 Ps: Product, Price, Place (distribution) and advertising (promotion). The investigation work we perform with the...

• Main Author: Guarinda Rosillo, Gilber Alexi (author)
• Format: bachelorThesis
• Language: spa
• Published: 2016
• Subjects: ELABORACIÓN DE UN PLAN DE MARKETING; ADMINISTRACIÓN DE EMPRESAS; PRODUCTO CAFÉ VICTORIA AMAZÓNICO ORGÁNICO; FAPECAFES PARA LA CIUDAD DE ZAMORA
• Online Access: http://dspace.unl.edu.ec/jspui/handle/123456789/13247