ANÁLISIS SOBRE LAS DECISIONES DE COMPRA Y LA INFLUENCIA DE LA NEUROCIENCIA EN EL CONSUMIDOR LOJANO
This research focuses on analyzing how neuroscience affects the purchasing decisions of consumers in Loja city. Three main objectives are established: first, to identify the main marketing techniques that elicit emotional responses in consumers; second, to characterize the purchasing process of “con...
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| Main Author: | |
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://dspace.unl.edu.ec/jspui/handle/123456789/30389 |
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