Propuesta de un plan de marketing estratégico dirigido al mercado de la ciudad de Loja, para la empresa Y&J soluciones médicas

The present research work aims to elaborate a proposal for a strategic marketing plan to the market of Loja city directed to the company Y&J Medical Solutions, in order to be able to identify objectives and strategies to increase sales, improve positioning and propose a strategic plan for it; Th...

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Bibliografiske detaljer
Hovedforfatter: Girón Soto, Ivony Gardenia (author)
Format: bachelorThesis
Sprog:spa
Udgivet: 2024
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Online adgang:https://dspace.unl.edu.ec/jspui/handle/123456789/29312
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