Diseño del plan de marketing del Hotel María mediante la aplicación de las 7 líneas de acción, para la promoción y comercialización de los servicios hoteleros de la ciudad del Puyo, Provincia de Pastaza

The present investigation analyzes the problematic of the Hotel Maria. With the support of the information provided by the Hotel María, Ministry of Tourism among others, through the descriptive method and the quantitative and qualitative analysis of the data obtained, helped by instruments such as s...

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Bibliographic Details
Main Author: Ureña Espinoza, Diana Carolina (author)
Format: bachelorThesis
Language:spa
Published: 2017
Subjects:
Online Access:http://dspace.unl.edu.ec/jspui/handle/123456789/19727
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