Plan estratégico de marketing para la empresa Café Indera de la ciudad de Loja, 2023.
The main objective of this research is to develop a strategic marketing plan for the company “Café Indera” in Loja city, in order to optimize its activities and strengthen its position in the market. In the internal analysis, the EFI matrix was constructed through the information obtained from the i...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2024
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| Subjects: | |
| Online Access: | https://dspace.unl.edu.ec/jspui/handle/123456789/31483 |
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