Plan de marketing corporativo para la empresa productora y comercializadora de café “Hacienda Santa Gertrudis” del barrio el porvenir de la parroquia Malacatos de la ciudad de Loja, 2018-2021
The research aims to develop a corporate marketing plan for the company "Hacienda Santa Gertrudis" producer and marketer of coffee located in the Porvenir neighborhood, Malacatos Parish, in the city of Loja. Based on a situational study of the company and market research. The methodology u...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://dspace.unl.edu.ec/jspui/handle/123456789/22248 |
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