Plan Estratégico de Marketing para el Banco de Machala Sucursal Zaruma

This research makes a Strategic Marketing Proyect for the Bank of Machala Zaruma Branch, which has been developed taking into account the competition, geographic location, current and projected situation. From an analysis conducted by different research methods applied, it has been determined that t...

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Bibliographic Details
Main Author: Valarezo Crespo, Mario Antonio (author)
Format: bachelorThesis
Language:spa
Published: 2016
Subjects:
Online Access:http://dspace.unl.edu.ec/jspui/handle/123456789/12714
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