Plan Estratégico de Marketing para el Banco de Machala Sucursal Zaruma

This research makes a Strategic Marketing Proyect for the Bank of Machala Zaruma Branch, which has been developed taking into account the competition, geographic location, current and projected situation. From an analysis conducted by different research methods applied, it has been determined that t...

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Dettagli Bibliografici
Autore principale: Valarezo Crespo, Mario Antonio (author)
Natura: bachelorThesis
Lingua:spa
Pubblicazione: 2016
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Accesso online:http://dspace.unl.edu.ec/jspui/handle/123456789/12714
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