Análisis de los factores que influyen en la fidelidad del consumidor de la ciudad de Loja, caso de estudio La Sureñita.
The objective of this work of curricular integration is to analyze the factors that influence consumer loyalty in Loja city, taking as a case study the company "La Sureñita". The methodology used was based on the deductive method, with a descriptive quantitative approach. A simple random s...
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| Autor principal: | |
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| Format: | bachelorThesis |
| Idioma: | spa |
| Publicat: |
2024
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| Matèries: | |
| Accés en línia: | https://dspace.unl.edu.ec/jspui/handle/123456789/29307 |
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