Plan de Marketing Mix para el posicionamiento de la empresa Café Criollo

Marketing mix refers to the four key variables that a company can control to influence customer perception of its product or service: product, price, place and promotion. These strategies are combined to meet the needs of the target market. A marketing plan uses the marketing mix to design and execu...

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Autor principal: Tapia Ríos, José Javier (author)
Format: bachelorThesis
Idioma:spa
Publicat: 2023
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Accés en línia:https://dspace.unl.edu.ec/jspui/handle/123456789/27722
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