Plan de Marketing para el Hotel Cristal Palace, de la Ciudad de Loja
This thesis has the general objective: to develop a marketing plan for the "Crystal Palace" Hotel in the city of Loja, which allows to improve its sales and market positioning. Among the specific objectives we are: Perform a market study in order to determine customer satisfaction under th...
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| Main Author: | |
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2017
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| Subjects: | |
| Online Access: | http://dspace.unl.edu.ec/jspui/handle/123456789/17794 |
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