Plan de Marketing para la Panadería y Pastelería “ANISPAN” de la Ciudad de Loja

It is estimated that in the urban sector of the city of Loja there are between two and up to three bakeries per block which has caused sales to decline due to unfair competition faced by bakeries; On the other hand there is the increase of the raw material such as wheat flour, yeast, butter and othe...

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Bibliographic Details
Main Author: Jaramillo Jaramillo, Gladys Elizabeth (author)
Format: bachelorThesis
Language:spa
Published: 2017
Subjects:
Online Access:http://dspace.unl.edu.ec/jspui/handle/123456789/18372
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