Plan de negocios para la creación de una microempresa productora de chorizo parrillero de cerdo y su comercialización en la ciudad de Cayambe, provincia de Pichincha

The main objective of this study was: Develop a business plan for the creation of a production micro barbecue pork sausage and marketing in the town of Cayambe, Pichincha Province corresponding to a business idea or initiative that has certain phases of production, marketing, design and evaluation for the implementation of the company; for which they have taken into account a set of resources, human, material, technological and others that allowed to determine whether the project is viable or not. The present work is a representation of a model, bringing together the verbal and graphical information of what the business will have to be, being the synthesis of what the employer will seek to organize itself an entrepreneurial work and perform activities necessary and sufficient to have the desired success. With the use of deductive, analytical, mathematical and statistical methods and by applying the techniques of observation and survey, it was possible to make different studies containing this project: The MARKET RESEARCH segmented for 38,948 families in the city of Cayambe, Pichincha province, with a total of 400 surveys, then to quantify the results obtained for the first year effective demand of 230,012 packages of sausage grill 500 g. and the offering of 102,848 resulting in unmet 127,164 units. The product is called "El Rancho" it will have a presentation of 500 g. the product is of good quality and good price. STUDY TECHNICIAN, determined that the company will have an installed production capacity of 112,580 units being 88% of the unmet demand and capacity utilization of 75% corresponding to 84,435 units; effect for materials, equipment, machinery, supplies and human resources required for the preparation of sausage barbecue, a company that will be installed and located in the city of Cayambe, parish Ayora, Province of Pichincha detailed. Subsequently, LEGAL AND ADMINISTRATIVE STRUCTURE OF THE COMPANY, in which the fundamental operation in hierarchical levels were defined and the good organization of the company was designed, such as: General meeting of members, a Manager, a Secretary Contadora a Concierge a production Manager and sales Manager, three workers and a vendor driver. The limited liability company will be whose name is "EL RANCHO" which will consist of three partners. The ECONOMIC AND FINANCIAL REVIEW identified that the areas of investment needed for the implementation of the project are Fixed assets 29,484 Dollars, Dollars and 1,312.50 Deferred Assets Current assets of 25.997.29; so you have a total investment of USD 56,793.79. The costs for the first year of the project are useful for 317,753.06 dollars and income 444,854.29 Dollars and then structuring costs indicates that the company should sell 138,791.76 Dollars using the 31.20% of the installed capacity the company does not win or lose. The FINANCIAL ASSESSMENT determined the feasibility of the project through financial indicators: Getting a positive NPV 281,414.34; R (B / C) of 1.50 dollars; PRC in 2 years, 6 months and 28 days; 135.28 with an IRR of greater than the opportunity cost of capital of 12% and a sensitivity of 0.99 with increased costs and decreased 35.50% to 24.25% income.

• מחבר ראשי: Castro Pazmiño, Ana del Carmen (author)
• פורמט: bachelorThesis
• שפה: spa
• יצא לאור: 2015
• נושאים: ADMINISTRACIÓN DE EMPRESAS; MICROEMPRESA PRODUCTORA; COMERCIALIZACIÓN
• גישה מקוונת: http://dspace.unl.edu.ec/jspui/handle/123456789/13376