Factores de comportamiento de compra que influyen en el consumidor millennial del cantón Yacuambi, provincia de Zamora Chinchipe, al decidir adquirir alimentos (frutas y verduras).

This research focused on identifying the purchasing behavior factors that influence the millennial consumer in the Yacuambi canton, province of Zamora Chinchipe, when deciding to purchase food (fruits and vegetables). A mixed methodology of exploratory character was applied, with a simple transversa...

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书目详细资料
主要作者: Paqui Guaillas, Nancy Beatriz (author)
格式: bachelorThesis
语言:spa
出版: 2022
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在线阅读:https://dspace.unl.edu.ec/jspui/handle/123456789/24509
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