Plan estratégico de marketing para la empresa El Panero de la ciudad de Loja, periodo 2013 – 2018

Today is of vital importance that companies have a Strategic Marketing Plan as a key tool for achieving the goals of any business or organization. So, this thesis aims at general: "Drawing up a Strategic Plan of Marketing for the company the beaker of Loja's city, period 2013 - 2018 "...

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Bibliographic Details
Main Author: Apolo Armijos, Mirella Klaribel (author)
Format: bachelorThesis
Language:spa
Published: 2015
Subjects:
Online Access:http://dspace.unl.edu.ec/jspui/handle/123456789/8886
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