Plan estratégico de marketing para la empresa Super Boutique Del Calzado Yoredy de la ciudad de Loja

The objective of this research is to develop a strategic marketing plan for the company Super Boutique del Calzado Yoredy. It is descriptive in nature according to objectives, it was developed based on the external diagnosis (PESTE, competitive) and internal diagnosis (marketing mix), information co...

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Bibliographic Details
Main Author: Salazar Montalván, María José (author)
Format: bachelorThesis
Language:spa
Published: 2022
Subjects:
Online Access:https://dspace.unl.edu.ec/jspui/handle/123456789/25030
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