PLAN ESTRATÉGICO DE MARKETING PARA LA EMPRESA DE LACTEOS “LACTOFINO” DE LA CIUDAD DE LOJA, PERIODO 2018 – 2021

This research has as main objective to elaborate a Strategic Marketing Plan for the company "LACTOFINO" of the city of Loja. For the preparation of the thesis work, a procedure was used to achieve the objectives; same as it is, of the deductive method to carry out the analysis of the PESTE...

• 1. autor: Maza Robles, Katty Amparito (author)
• Format: bachelorThesis
• Język: spa
• Wydane: 2018
• Hasła przedmiotowe: ADMINISTRACIÓN DE EMPRESAS; MARKETING; LÁCTEOS
• Dostęp online: http://dspace.unl.edu.ec/jspui/handle/123456789/20786