Plan Estratégico de Marketing para la Cooperativa de Ahorro y Crédito Catamayo Ltda de la provincia de Loja, Cantón Catamayo, 2024-2027.

This thesis addresses the issue of the lack of a strategic focus in the marketing activities of the 'Catamayo Ltda' Savings and Credit Cooperative, which has resulted in limited acquisition of new members and suboptimal financial growth. The primary objective of the research was to develop...

• מחבר ראשי: Jiménez Torres, Jimmy Manuel (author)
• פורמט: masterThesis
• שפה: spa
• יצא לאור: 2024
• נושאים: ECONOMIA; EMPRESAS; MARKETING; catamayo
• גישה מקוונת: https://dspace.unl.edu.ec/jspui/handle/123456789/30686