Plan Estratégico de Marketing para la Cooperativa de Ahorro y Crédito Catamayo Ltda de la provincia de Loja, Cantón Catamayo, 2024-2027.

Plan Estratégico de Marketing para la Cooperativa de Ahorro y Crédito Catamayo Ltda de la provincia de Loja, Cantón Catamayo, 2024-2027.

This thesis addresses the issue of the lack of a strategic focus in the marketing activities of the 'Catamayo Ltda' Savings and Credit Cooperative, which has resulted in limited acquisition of new members and suboptimal financial growth. The primary objective of the research was to develop...

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Bibliografski detalji
Glavni autor: Jiménez Torres, Jimmy Manuel (author)
Format: masterThesis
Jezik:spa
Izdano: 2024
Teme:
ECONOMIA
EMPRESAS
MARKETING
catamayo
Online pristup:https://dspace.unl.edu.ec/jspui/handle/123456789/30686
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https://dspace.unl.edu.ec/jspui/handle/123456789/30686

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