Plan Estratégico de Marketing para la Cooperativa de Ahorro y Crédito Catamayo Ltda de la provincia de Loja, Cantón Catamayo, 2024-2027.

This thesis addresses the issue of the lack of a strategic focus in the marketing activities of the 'Catamayo Ltda' Savings and Credit Cooperative, which has resulted in limited acquisition of new members and suboptimal financial growth. The primary objective of the research was to develop...

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Detalhes bibliográficos
Autor principal: Jiménez Torres, Jimmy Manuel (author)
Formato: masterThesis
Idioma:spa
Publicado em: 2024
Assuntos:
Acesso em linha:https://dspace.unl.edu.ec/jspui/handle/123456789/30686
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