ESTUDIO DE FACTIBILIDAD PARA LA IMPLEMENTACION DE UNA EMPRESA PRODUCTORA Y COMERCIALIZADORA DE CHOCOLATE A BASE DE ALGARROBO, EN LA PROVINCIA DE LOJA

This is a feasibility study for implementation of a producer and marketer of chocolate carob based in the province of Loja company. that through an engineering process, allowing the production of carob chocolate good quality and competitive prices, ensuring that will be well received in the market also creates some jobs, leverage existing resources, creating a value added and put into practice the knowledge acquired for the benefit of society. The overall objective of this project is to develop a feasibility study for implementation of a producer and marketer of chocolate carob based in the province of Loja, and based on this the specific objectives were developed to establish market studies, technical, administrative and legal, economic and financial study and finally the evaluation. The methodology used to achieve the objectives referred to deductive method from the general to the particular; and inductive part of the particular to the general. Finally descriptive analytic method; it was required to interpret results and tables based on the results of the market study. To determine product acceptance in the market, a survey was used to buyers and sellers in the province of Loja. In discussing the market research where demand was established it was made; being able to obtain the unsatisfied demand is carob chocolates 167691 in the first year, then the marketing plan, pricing, place and product advertising was established; In the technical study the size and location of the plant is detailed; On the administrative and legal study of the company's business group, the constitution, organization and functions manuals determined. In business study it noted the investment needed to implement the same company is $ 44,900.37 Finally, the evaluation was performed for which the following indicators were analyzed: Net Present Value (NPV) is $ 9,362.48 Internal Rate of Return (IRR) is 18.71% Benefit Cost Ratio (CBR) is $ 0.09 cents .; Capital Recovery Period (PRC) is 4 years, 1 months, 24 days, in the Sensitivity Analysis with increased costs of 9.50%, and decreased revenue 8%. Therefore it is concluded that this project is feasible, and its implementation is recommended, because it is economically viable and has a large market. Finally, conclusions and recommendations that were reached to conclude this study are presented, the bibliography and annexes included.

• Autor principal: Ramírez Balcázar, Andrés Roxana (author)
• Formato: bachelorThesis
• Idioma: spa
• Publicado em: 2015
• Assuntos: ADMINISTRACION DE EMPRESAS; ESTUDIO FACTIBILIDAD IMPLEMENTACIÓN EMPRESA; PRODUCTORA COMERCIALIZADORA CHOCOLATE BASE; DE ALGARROBO PROVINCIA DE LOJA
• Acesso em linha: http://dspace.unl.edu.ec/jspui/handle/123456789/10779