“Fortalecimiento de la marca empresarial del restaurante de comida típica Mama Lola a través de estrategias multisensoriales

As an object of study, “Mama Lola” establishment was chosen due to being a restaurant that offers traditional food from Loja with 10 years of experience in service, but with a family tradition of more than 80 years. The general objective of the research is to strengthen the business brand of “Mama L...

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Bibliographic Details
Main Author: Torres Quezada, Ana Michelle (author)
Format: bachelorThesis
Language:spa
Published: 2021
Subjects:
Online Access:https://dspace.unl.edu.ec/jspui/handle/123456789/24000
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