Análisis de los beneficios del uso comunicacional de las redes sociales digitales Facebook e Instagram como medio de posicionamiento de marca de las microempresas en Loja

This research was carried out based on the analysis of the communicational use of digital social networks, specifically Facebook and Instagram as a means of brand positioning of 6 microenterprises in the city of Loja. This analysis was carried out in order to show the benefits that digital social ne...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Hidalgo Quizhpe, Andrea Rebeca (author)
Format: bachelorThesis
Sprache:spa
Veröffentlicht: 2020
Schlagworte:
Online Zugang:http://dspace.unl.edu.ec/jspui/handle/123456789/23183
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