Análisis de los beneficios del uso comunicacional de las redes sociales digitales Facebook e Instagram como medio de posicionamiento de marca de las microempresas en Loja
This research was carried out based on the analysis of the communicational use of digital social networks, specifically Facebook and Instagram as a means of brand positioning of 6 microenterprises in the city of Loja. This analysis was carried out in order to show the benefits that digital social ne...
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| Formato: | bachelorThesis |
| Idioma: | spa |
| Publicado: |
2020
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| Subjects: | |
| Acceso en liña: | http://dspace.unl.edu.ec/jspui/handle/123456789/23183 |
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