ELABORACIÓN DE UN PLAN ESTRATÉGICO DE MARKETING PARA LA OPERADORA DE SERVICIOS TURÍSTICOS ECUAVANTUR DE LA CIUDAD DE LOJA

He strategic marketing plan is considered a useful tool for the business sector, as it determines the steps, methodologies and time to achieve certain objectives. Allowing lead the way to reach a particular place. We can hardly produce it unless we know where we are and where we want to go. Then I t...

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Bibliographic Details
Main Author: Cuenca López, Janeth Verenisse (author)
Format: bachelorThesis
Language:spa
Published: 2016
Subjects:
Online Access:http://dspace.unl.edu.ec/jspui/handle/123456789/10062
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