ELABORACIÓN DE UN PLAN ESTRATÉGICO DE MARKETING PARA LA OPERADORA DE SERVICIOS TURÍSTICOS ECUAVANTUR DE LA CIUDAD DE LOJA
He strategic marketing plan is considered a useful tool for the business sector, as it determines the steps, methodologies and time to achieve certain objectives. Allowing lead the way to reach a particular place. We can hardly produce it unless we know where we are and where we want to go. Then I t...
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| Main Author: | |
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://dspace.unl.edu.ec/jspui/handle/123456789/10062 |
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