ELABORACIÓN DE UN PLAN ESTRATÉGICO DE MARKETING PARA LA EMPRESA “MACRO CENTER” DEL CANTÓN CATAMAYO

This research aims to Design a Strategic Marketing Plan for the Company "Macro Center", that allows to provide its services in an efficient, efficient, and profitable way in the Catamayo canton. To carry out the research, a methodology was used using the deductive, inductive method. In add...

• Glavni avtor: FLORES CORDOVA, JULLIANA GUADALUPE (author)
• Format: bachelorThesis
• Jezik: spa
• Izdano: 2016
• Teme: ADMINISTRACION DE EMPRESAS; PLAN ESTRATEGICO DE MARKETING; MARKETING; EMPRESA MACRO CENTER
• Online dostop: http://dspace.unl.edu.ec/jspui/handle/123456789/17454