ELABORACIÓN DE UN PLAN ESTRATÉGICO DE MARKETING PARA LA EMPRESA “MACRO CENTER” DEL CANTÓN CATAMAYO

This research aims to Design a Strategic Marketing Plan for the Company "Macro Center", that allows to provide its services in an efficient, efficient, and profitable way in the Catamayo canton. To carry out the research, a methodology was used using the deductive, inductive method. In add...

• מחבר ראשי: FLORES CORDOVA, JULLIANA GUADALUPE (author)
• פורמט: bachelorThesis
• שפה: spa
• יצא לאור: 2016
• נושאים: ADMINISTRACION DE EMPRESAS; PLAN ESTRATEGICO DE MARKETING; MARKETING; EMPRESA MACRO CENTER
• גישה מקוונת: http://dspace.unl.edu.ec/jspui/handle/123456789/17454