La publicidad televisiva en la ciudad de Loja, y su influencia en el comportamiento de compra del consumidor, durante el periodo octubre – diciembre 2013

The research work was part of a descriptive, analytical and explanatory study; concerning: TELEVISION ADVERTISING IN THE LOJA CITY , AND ITS INFLUENCE ON THE BEHAVIOR OF PURCHASE OF CONSUMER FOR THE PERIOD OCTOBER - DECEMBER 2013, which was organized and developed according to the standards of gradu...

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Autor principal: Ordoñez Celi, Johanna Socorro (author)
Format: bachelorThesis
Idioma:spa
Publicat: 2014
Matèries:
Accés en línia:http://dspace.unl.edu.ec/jspui/handle/123456789/15200
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