La publicidad televisiva en la ciudad de Loja, y su influencia en el comportamiento de compra del consumidor, durante el periodo octubre – diciembre 2013

The research work was part of a descriptive, analytical and explanatory study; concerning: TELEVISION ADVERTISING IN THE LOJA CITY , AND ITS INFLUENCE ON THE BEHAVIOR OF PURCHASE OF CONSUMER FOR THE PERIOD OCTOBER - DECEMBER 2013, which was organized and developed according to the standards of gradu...

• מחבר ראשי: Ordoñez Celi, Johanna Socorro (author)
• פורמט: bachelorThesis
• שפה: spa
• יצא לאור: 2014
• נושאים: TELEVISIÓN; PUBLICIDAD TELEVISIVA; TIPOS DE ANUNCIOS; CONSUMIDOR
• גישה מקוונת: http://dspace.unl.edu.ec/jspui/handle/123456789/15200