Estrategias de marketing para la comercialización de las artesanías textiles de la familia Anrango Panama del Cantón Otavalo, Provincia de Imbabura.

Otavalo owns a scenic charm, rich culture, history and business development. This Andean valley is home to the indigenous ethnic Kichwa Otavalo, famous for its textile and commercial skills, characteristics that have led to the largest indigenous market in South America or La Plaza de Ponchos Plaza...

• Huvudupphovsman: Gualsaquí Anrango, Jorge Luis (author)
• Materialtyp: bachelorThesis
• Språk: spa
• Publicerad: 2015
• Ämnen: Marketing; Turismo; Artesanías; Ecuador
• Länkar: http://repositorio.uotavalo.edu.ec/handle/52000/56