Creación de un manual de identidad corporativa para el posicionamiento estratégico de la marca COCTELIXIR
The present work of the creation of a corporate identity manual for the strategic positioning of the Coctelixir brand. For this, a three-phase methodology was determined, which consisted first of a diagnosis of the current situation of the corporate identity, second analysis of the same and third th...
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| Autor principal: | |
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| Format: | bachelorThesis |
| Idioma: | spa |
| Publicat: |
2019
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| Matèries: | |
| Accés en línia: | http://repositorio.uotavalo.edu.ec/handle/52000/170 |
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