Plan de estrategia digital de la radio SOY FM 93.1 de la provincia de Imbabura para el periodo 2021 – 2025.

The objective of this research is based on implementing a digital strategy plan for Radio Soy FM 93.1 during the period 2021-2025, which allows the development of new channels that strengthen the brand, attract new audiences and retain the same. The methodology of the degree work is based on a quant...

• Päätekijä: Chávez, María M. (author)
• Muut tekijät: Espín, Washington X. (author)
• Aineistotyyppi: masterThesis
• Kieli: spa
• Julkaistu: 2022
• Aiheet: Administración; Planificación; Estrategias; Radiodifisuión; Administración de Empresas
• Linkit: http://repositorio.uotavalo.edu.ec/handle/52000/655