Plan de estrategia digital de la radio SOY FM 93.1 de la provincia de Imbabura para el periodo 2021 – 2025.

The objective of this research is based on implementing a digital strategy plan for Radio Soy FM 93.1 during the period 2021-2025, which allows the development of new channels that strengthen the brand, attract new audiences and retain the same. The methodology of the degree work is based on a quant...

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Bibliographic Details
Main Author: Chávez, María M. (author)
Other Authors: Espín, Washington X. (author)
Format: masterThesis
Language:spa
Published: 2022
Subjects:
Online Access:http://repositorio.uotavalo.edu.ec/handle/52000/655
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