Elaboración de un plan de marketing para Pacificard S.A. Quito
32 years ago along with several investors Pacific Bank, were the first company issuing and administering credit card Ecuador, it was born with the name of Unicredit. After 14 years of successful performance, its name changed to MasterCard Ecuador. In 2003 and the result of the desire to further deve...
-д хадгалсан:
| Үндсэн зохиолч: | |
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| Бусад зохиолчид: | |
| Формат: | bachelorThesis |
| Хэл сонгох: | spa |
| Хэвлэсэн: |
2013
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| Нөхцлүүд: | |
| Онлайн хандалт: | http://dspace.ups.edu.ec/handle/123456789/5840 |
| Шошгууд: |
Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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Шошго нэмэх | Тойм: | 32 years ago along with several investors Pacific Bank, were the first company issuing and administering credit card Ecuador, it was born with the name of Unicredit. After 14 years of successful performance, its name changed to MasterCard Ecuador. In 2003 and the result of the desire to further develop the market of means of payment in Ecuador, is given its final transformation PacifiCard SA, incorporating the Visa brand management. With this background and in view of current positioning remains PacifiCard has been the need to develop the present investigation, the same that aims to strengthen the competitive advantages that remains in the market and also try to minimize the failures generated by the environment that serves PacifiCard. |
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