Elaboración de un plan de marketing para Pacificard S.A. Quito
32 years ago along with several investors Pacific Bank, were the first company issuing and administering credit card Ecuador, it was born with the name of Unicredit. After 14 years of successful performance, its name changed to MasterCard Ecuador. In 2003 and the result of the desire to further deve...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2013
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| Online Access: | http://dspace.ups.edu.ec/handle/123456789/5840 |
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