Desarrollo de un modelo de estrategias competitivas de mercadeo para el segmento de la producción de calzado en las PYMES de la ciudad de Quito
The development of the present study is focused to develop a model of competitive marketing strategies for the segment of the shoe production of small and medium-sized enterprises in the city of Quito. The footwear industry in the country is in a growth stage, thanks to tariff restrictions implement...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2014
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| Online Access: | http://dspace.ups.edu.ec/handle/123456789/7441 |
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De la realidad a la acción para lograr ventajas competitivas en ventas: el e-marketing en las pymes de Quito