Desarrollo de un modelo de estrategias competitivas de mercadeo para el segmento de la producción de calzado en las PYMES de la ciudad de Quito

The development of the present study is focused to develop a model of competitive marketing strategies for the segment of the shoe production of small and medium-sized enterprises in the city of Quito. The footwear industry in the country is in a growth stage, thanks to tariff restrictions implement...

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Bibliografiske detaljer
Hovedforfatter: Andrango Túqueres, Nicolas David (author)
Andre forfattere: Cornejo Avila, Jessica Carolina (author)
Format: bachelorThesis
Sprog:spa
Udgivet: 2014
Fag:
Online adgang:http://dspace.ups.edu.ec/handle/123456789/7441
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