Análisis de la contribución que ofrece el CRM, a las PYMES del sector de comercio de electrodomésticos de Quito, en el actual mercado de masificación de las TIC.
This thesis contributes to Small and Medium Enterprises (SMEs) engaged in the appliances trade of the city of Quito, with an analysis of CRM - Customer Relationship Management, business tool aimed at mananging the relationship with customers, identifying the contribution that this tool could offer,...
Gorde:
| Egile nagusia: | |
|---|---|
| Formatua: | bachelorThesis |
| Hizkuntza: | spa |
| Argitaratua: |
2013
|
| Gaiak: | |
| Sarrera elektronikoa: | http://dspace.ups.edu.ec/handle/123456789/5222 |
| Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
|
Etiketa erantsi | Gaia: | This thesis contributes to Small and Medium Enterprises (SMEs) engaged in the appliances trade of the city of Quito, with an analysis of CRM - Customer Relationship Management, business tool aimed at mananging the relationship with customers, identifying the contribution that this tool could offer, for its development in the current massification market of Information and Communication Technologies (ICT). Given tangible changes in the societies development, because of the massification of ICT, pose new challenges for companies that produce and provide of goods and services. Now the consumers are more informed than before, interconnected through the Internet from any location, at any hour of any day through multiple smart devices and comunication channels. For a company not being present across these media, could mean being out of market. Springing concern that Ecuadorian businesses and especially SMEs in the context of study, are not prepared to face these new challenges. |
|---|