Análisis de la contribución que ofrece el CRM, a las PYMES del sector de comercio de electrodomésticos de Quito, en el actual mercado de masificación de las TIC.
This thesis contributes to Small and Medium Enterprises (SMEs) engaged in the appliances trade of the city of Quito, with an analysis of CRM - Customer Relationship Management, business tool aimed at mananging the relationship with customers, identifying the contribution that this tool could offer,...
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| Glavni avtor: | |
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| Format: | bachelorThesis |
| Jezik: | spa |
| Izdano: |
2013
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| Teme: | |
| Online dostop: | http://dspace.ups.edu.ec/handle/123456789/5222 |
| Oznake: |
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