La influencia de la publicidad farmacéutica en las prácticas de automedicación
This scientific paper discusses the influence that pharmaceutical advertising plays in the practice of self-medication of people, for which was used to review the literature developed on the issue, the analysis of the advertising message contained in five television spots broadcast in Ecuador, durin...
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| Main Author: | |
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://dspace.ups.edu.ec/handle/123456789/13325 |
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