Análisis de gustos y preferencias del consumidor-usuario de zapatos ejecutivos en la ciudad de Cuenca como elemento que incentive las ventas de la microempresa Fergianni y reduzca los factores físicos negativos causados por el uso inadecuado de calzado en el ambiente laboral

The investigation presented below seeks to establish a model of consumer decision; the consumers of this study are those that purchase executive shoes in the city of Cuenca. It lets to know the most relevant facts in the executive purchase behavior. The External Influences (Input), the Consumer Deci...

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Bibliographic Details
Main Author: Soria Columba, Luis Giovanni (author)
Other Authors: Fernández Peñafiel, David Aurelio (author)
Format: bachelorThesis
Language:spa
Published: 2015
Subjects:
Online Access:http://dspace.ups.edu.ec/handle/123456789/9505
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