Plan de marketing para el posicionamiento de las tarjetas de crédito del Banco del Austro en la ciudad de Guayaquil.
Banco del Austro, with more than three years since it has been created, is a different financial institution, designed to satisfy Ecuadorian needs, people who believe that values such as solidity, efficiency and most of all trustworthiness are vital to found business. This project is a marketing pla...
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| Format: | bachelorThesis |
| Idioma: | spa |
| Publicat: |
2014
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| Accés en línia: | http://dspace.ups.edu.ec/handle/123456789/7274 |
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