Plan estratégico de marketing para el incremento de la participación de mercado de la empresa Brito S.A. de la ciudad de Guayaquil

Plan estratégico de marketing para el incremento de la participación de mercado de la empresa Brito S.A. de la ciudad de Guayaquil

The purpose of this project is to provide a strategic marketing plan to “Brito Car Wash and Lube” and to correct those factors that are deficient. This plan could help to get its general goals such as to increase its sales level and to gain the biggest possible market share. For this, it’s necessary...

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Bibliographic Details
Main Author: Alcívar Brito, Arelis (author)
Other Authors: Cantos Pérez, Mercedes (author)
Format: bachelorThesis
Language:spa
Published: 2014
Subjects:
MARKETING ESTRATÉGICO
PUBLICIDAD
MERCADEO
ESTADÍSTICA
Online Access:http://dspace.ups.edu.ec/handle/123456789/7276
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http://dspace.ups.edu.ec/handle/123456789/7276

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