Modelo de expansión de la empresa “PROALPI” dedicada a la elaboración de productos lácteos en el cantón Píllaro, Provincia del Tungurahua.

The research is directed to propose strategies and actions for the company PROALPI (Food Processing Píllaro). Subsequently gaining market their products, this creates the need to develop administrative areas with an organizational structure. Items PROALPI offers: yogurt, cheese, delicacy and drinkab...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Olmedo Robalino, Lucía Valeria (author)
التنسيق: bachelorThesis
اللغة:spa
منشور في: 2012
الموضوعات:
الوصول للمادة أونلاين:http://dspace.ups.edu.ec/handle/123456789/1631
الوسوم: إضافة وسم
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الوصف
الملخص:The research is directed to propose strategies and actions for the company PROALPI (Food Processing Píllaro). Subsequently gaining market their products, this creates the need to develop administrative areas with an organizational structure. Items PROALPI offers: yogurt, cheese, delicacy and drinkable yogurt; have an excellent level of quality in both the inputs and the production process, but the market in which the company participates has great competitors and is constantly growing which forces it to seek new markets and become more competitive.