El discurso comunicativo en el manejo publicitario de marcas deportivas. Estudio de caso: Adidas y Nike

The consumer society is articulated by advertising. Through it the companies raise their identity, values and everything related to their corporate identity in order to generate an image that suits their needs and objectives. Through the advertisement, communication, sound and stereotypes we seek to...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Chamorro Fuertes, Valeria Nataly (author)
Awduron Eraill: Tapia Escobar, Juan Francisco (author)
Fformat: bachelorThesis
Iaith:spa
Cyhoeddwyd: 2015
Pynciau:
Mynediad Ar-lein:http://dspace.ups.edu.ec/handle/123456789/9584
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!