Diseño de un plan de marketing social para el hogar del adulto mayor San Ignacio de Loyola, ubicado en Sangolquí, Barrio Cashapamba

This project is about the application of social marketing in the "Home of the Elderly San Ignacio de Loyola", which is an organization dedicated to the care of the elderly poor. This entity has been managed with funds from the State through the MIES, as well as donations from the same soci...

• Hlavní autor: Cangás Hernamndez, Mayra Alexandra (author)
• Další autoři: Pintado Alarcón, Allison Nicole (author)
• Médium: bachelorThesis
• Jazyk: spa
• Vydáno: 2015
• Témata: ADMINISTRACIÓN DE EMPRESAS; CENTRO DE ASISTENCIA SOCIAL; ASILOS DE ANCIANOS; ANÁLISIS DE MERCADEO
• On-line přístup: http://dspace.ups.edu.ec/handle/123456789/9637