Diseño de un plan de marketing social como estrategia de ventaja competitiva para la empresa Direct Flowerex Ecuador S.A.

Diseño de un plan de marketing social como estrategia de ventaja competitiva para la empresa Direct Flowerex Ecuador S.A.

This research aims to design a social marketing plan and strategy of competitive advantage for the company Direct Flowerex Ecuador. SA, using social marketing tool for the dissemination of social programs developed by the company. Direct Flowerex Ecuador SA is a company dedicated to the marketing of...

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Bibliografiske detaljer
Hovedforfatter: Viscaíno Marcillo, Amanda Gabriela (author)
Format: bachelorThesis
Sprog:spa
Udgivet: 2015
Fag:
ADMINISTRACIÓN DE EMPRESAS
MERCADEO
ASPECTOS SOCIALES
FLORICULTURA
Online adgang:http://dspace.ups.edu.ec/handle/123456789/9494
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http://dspace.ups.edu.ec/handle/123456789/9494

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